Course curriculum

    1. Welcome to Maarifasasa

    2. Welcome to Maarifasasa Academy

    3. Pre-Course Survey

    1. 1.1 Introduction to Digital Marketing

    2. 1.2 Market Research and Consumer Behavior

    3. 1.3 The Scope of Digital Marketing

    4. 1.4 The Future of Digital Marketing

    5. Assignment

    1. 2.1 Digital Marketing Strategy and Planning

    2. 2.2 Brand Development and Positioning

    3. 2.3 Target Audience & Buyer Personas

    4. Assignment

    1. 3.1 Content Marketing Fundamentals

    2. 3.2 Creating Engaging Content

    3. 3.3 Content Distribution and Promotion

    4. Assignment - Using BuzzSumo for Content Analysis

    1. 4.1 SEO Fundamentals

    2. 4.2 On-page SEO

    3. 4.3 Off-page SEO

    4. 4.4 Technical SEO

    5. 4.5 Keyword Research

    6. 4.6 Technical SEO

    7. SEO Assignment: Conduct Keyword Research Using Ahrefs

    1. 5.1 Social Media Platforms Overview

    2. 5.2: Social Media Content and Engagement

    3. 5.3 Social Media Advertising

    4. Social Media Marketing Assignment

About this course

  • Free
  • 46 lessons
  • 4.5 hours of video content

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