Course curriculum

    1. CEO Welcome

    1. Lesson 1.1: Definition and scope

    2. Lesson 1.2: Traditional vs. digital marketing

    3. Lesson 1.3: Key digital marketing channels

    4. Lesson 1.4: Career in Digital Marketing

    5. Assignment

    1. Lesson 2.1: Creating a Digital Marketing Strategy using SOSTAC

    2. What are SMART Goals?

    3. Lesson 2.2: Brand Development and Positioning

    4. 2.3 Target Audience & Buyer Personas

    5. Assignment

    1. 3.1 Content Marketing Fundamentals

    2. 3.2 Creating Engaging Content

    3. 3.3 Content Distribution and Promotion

    4. Assignment - Using BuzzSumo for Content Analysis

About this course

  • Free
  • 15 lessons
  • 1 hour of video content

Discover your potential, starting today

Enroll today