Digital Marketing & E-Commerce Basic

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Course curriculum

1. Welcome to Maarifasasa
1. 1.1 Introduction to Digital Marketing
2. 1.2 Market Research and Consumer Behavior
3. Module 1 assignment.
1. 2.1 Digital Marketing Strategy and Planning
2. 2.2 Brand Development and Positioning
1. 3.1: Setting Digital Marketing Objectives
2. 3.2: SMART Goals Explanation
3. 3.3: Aligning objectives with overall business goals
4. 3.4: Importance of measurable goals in Digital Marketing
5. 3.5: Assignment
1. Target Audeince and Buyer Personas
2. Assignment
1. 1.0 Unit Intro
2. 1.1 Conducting Market Research for Digital Marketing
3. 1.2 Analysing Competitors and Industry Trends
4. 1.3 SWOT Analysis
5. Assignment
1. Developing a Content Strategy
2. Content Strategy Assignment
3. Social Media Strategy
4. Budgeting and Resource Allocation
1. 7.1: Basics of Search Engine Optimization
2. 7.2: Off-page Search Engine Optimization
3. 7.3: On-page Search Engine Optimization
4. 7.4: SEO Best Practises
1. 8.1: Introduction to Paid Search Advertising
2. 8.2: Keyword Research and Selection
3. 8.3: Creating Effective Ad Campaigns
4. Conclusion
1. Homework
1. 1.0 Staying Safe Online
2. 1.1 Staying Safe Online
3. Staying Safe Online
1. 1.0 Dropshipping
2. 1.1 Dropshipping

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