Course curriculum

    1. Welcome to Maarifasasa Academy

      FREE PREVIEW

    2. How to use this course

    3. Before we begin...

    1. Overview of the digital marketing ecosystem.

    2. Digital marketing vs. traditional marketing

    1. SEO Strategy

    2. SEO Trends 2023

    3. SEO Tools

    4. SEO Outsourcing

    5. Now it’s your turn…

    6. SEO Frequently Asked Questions

    1. Types of campaigns, extensions, keywords, and bidding strategies

    2. Google Ads strategy in 4 steps

    3. Google Ads trends

    4. Outsource Google Ads

    5. It's a wrap!

    6. SEA Frequently Asked Questions

    1. How to calculate conversion rate?

    2. Why conversion optimization?

    3. Conversion Optimization Strategy

    4. Conversion optimization and business goals

    5. Conversion optimization program

    6. CRO Flywheel (7 steps)

    7. It's a wrap! Start optimizing…

    8. CRO FAQs

    1. Introduction

    2. What is Account-Based Marketing (ABM)?

    3. Inbound Marketing vs Account-Based Marketing

    4. Account-Based Marketing Advantages

    5. How to get started with Account-Based Marketing?

    6. Common pitfalls

    7. How are you bringing in your B2B customers?

    8. ABM FAQs

About this course

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  • 64 lessons
  • 0 hours of video content

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