Creating Business Plans
So you’ve got a brilliant idea for a new product or service. You feel energized, inspired, and ready to forge ahead. Your first challenge: Write a business plan. In this course, we show you how!
Meet the Instructor
Getting started
The structure of a business plan
Presenting your idea
Executive summary
Business description
Analyzing the business environment
Industry background
Competitive analysis
Market analysis
Highlighting qualifi cations
Presenting the team as a unit
Operations plan: Articulating day-to-day business
Marketing plan: Promoting your value proposition
Preparing your financial plan
Anticipating readers’ concerns
Writing a business plan is an important first step in starting any new venture. Your goal is to provide a detailed description of your new product or service and a concrete strategy for making it a success, while also conveying a hearty dose of enthusiasm that inspires investors and other supporters to want to be involved with your project. In this course, you'll learn about;
Articulating your business idea.
Communicating your goals.
Performing industry analysis.
Introducing your management team.
Distinguishing your business from rivals.
Developing a compelling marketing plan.
Describing your business’s daily activities.
Providing sound financial projections.
Anticipating potential stumbling blocks.
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